Exhibition Identity OBUV'-MIR KOZHI


This year, once more, BlickDesign takes care of the visual campaign of the International Exhibition for Shoes and Leather Products "OBUV'-MIR KOZHI". With 2 annual appointments, in March and October, OBUV' is the event of reference in the Eastern European fashion market, an international showcase of trend and innovation. It's also a marketplace that celebrates the excellence of manufacturing craftsmanship.

To create the 2017 image, together with the organisers, we brainstormed ideas for the passion and love you need to create a product of excellence. Every stage of the production process must be followed with precision to obtain contemporary models that meet the needs of the magical world of fashion. Dedication and love have been graphically translated into a heart, whilst passion is expressed with the colour red. The result is an extremely clear, graphic language with great visual impact.